A + I + A = Real, Lasting Change

 This is one of those time-less formulas that I have found this formula to be incredibly helpful.  Rarely a week or a training goes by without reference to this formula.


Here’s the formula in a nutshell:

A = Awareness:  Before any intentional change can happen there needs to be an awareness of the need for change.  When I am coaching someone I listen for:

How aware is this person of the need for change? Have they drilled down to the core issues?

I = Intention:  Awareness alone rarely changes anything.  I want to know what their intentions are.  What do they want to do with their awareness? Sometimes I will ask: On a scale of 1 to 10, how ready are you to make a change?

A = Action:  What’s the plan?  Is the plan well thought out?  Or, are they shooting from the hip?

I’ve found that when all three are combined the result is REAL, LASTING CHANGE.

Try it out this week.

All the best to you,

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