Social media takes time

It takes time to make genuine connections, build a ministry or move your church forward – and that’s true whether you’re online or offline.

I may be really excited about social media now, but I sure didn’t feel that way at the beginning. In fact, it’s taken me about 12-18 months to get to this point.

With blogging, one of the first things that helped was having a weekly blogging strategy so I wasn’t staring at a blank page every time it was time to publish something new.

With social media, the magic difference was realizing that I don’t have to be on there all day long to be effective. Rather, I pick a 10-minute time frame every day, ideally at a different time so I connect with different people. And that’s it!

What’s been key is for me to have a strategy, apply it and then just keep doing what I’m doing. Too often we give up too quickly, or keep adding new things into our plan until we can’t really tell what’s working and what isn’t.

I remember thinking a few times, “I don’t know about this…” but I just kept going. If that’s what you’re experiencing, try to trust the process and ride out those doubts; because it sure is nice here on the other side.

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J. Val Hastings

J. Val Hastings, MCC, is the Founder and President of Coaching4Clergy, which provides specialized training for pastors, church leaders and coaches. Val is the author of the book The Next Great Awakening: How to Empower God’s People with a Coach Approach to Ministry and the e-book The E3-Church: Empowered, Effective and Entrepreneurial Leadership That Will Keep Your Church Alive. Val currently holds the designation of Master Certified Coach through the International Coach Federation, the highest coaching designation.

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