Brief isn’t a nicety, it’s a neccessity!

P.T. Barnum and Walt Disney are often attributed to the famous saying,

Joseph McCormack addresses this topic in his book, Brief: Make a Big Impact by Saying Less. After a quick review, you will agree that being brief isn’t a nicety, it’s a necessity!  McCormack’s book is filled with valuable insights and information – it’s a great read.

I’d like to pass along one of his valuable insights for your consideration:  It takes time to be ready to say less. In other words, we need to prepare to be brief.  His BRIEF Map will help you prepare to be brief:

B – Background/Beginning
R – Reason/Relevance
I  – Key Information
E – Intended Ending
F – Follow-Up Questions

Enjoy being brief this week.