P.T. Barnum and Walt Disney are often attributed to the famous saying,
Joseph McCormack addresses this topic in his book, Brief: Make a Big Impact by Saying Less. After a quick review, you will agree that being brief isn’t a nicety, it’s a necessity! McCormack’s book is filled with valuable insights and information – it’s a great read.
I’d like to pass along one of his valuable insights for your consideration: It takes time to be ready to say less. In other words, we need to prepare to be brief. His BRIEF Map will help you prepare to be brief:
B – Background/Beginning
R – Reason/Relevance
I – Key Information
E – Intended Ending
F – Follow-Up Questions
Enjoy being brief this week.